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BILLBOARD & ‘stache media JOIN FORCES TO LAUNCH A LIMITED EDITION COUNTRY MINI-MAGAZINE

AVAILABLE EXCLUSIVELY AT TARGET ON DECEMBER 27, 2011

Magazine To Feature Collectible Covers With Zac Brown Band And Jason Aldean

Plus A Bonus CD With 20 Tracks From Some Of Today’s Biggest Country Music Stars

New York, NY (Tuesday, December 20, 2011) – Billboard, the world’s most influential music media brand, and marketing agency ‘stache media announced today the launch of the first-ever Billboard mini-magazine dedicated to country music. This special fan-focused publication will be available exclusively in Target stores nationwide on Tuesday, December 27th, for only $4.99.

Guided by Billboard’s esteemed editorial team, the limited edition mini-magazine includes two collectible covers featuring Zac Brown Band and Jason Aldean, more than 48 pages of artist interviews and reviews, a fold out 2012 calendar/poster, and a 20-track bonus CD showcasing music from Zac Brown Band, Jason Aldean, Trace Adkins, Aaron Lewis, Montgomery Gentry, Craig Morgan, Thompson Square, and more. [Preview the bonus CD here on Spotify.]

We’ve successfully partnered with various magazines that include SPIN, Alternative Press, Revolver, Decibel, and now Billboard to create innovative music products for consumers” says ‘stache media’s SVP of Marketing Tony Bruno.  “Partnering with Billboard on this special country edition has allowed us to offer a great value proposition to the consumer. Because of the brand’s prominence and the credibility of the magazine, we are able to expose the country music scene to an even wider audience.”

From ‘The 615,’ Billboard.com’s new country music blog, to the Country charts, Billboard has a deep connection with the country music community, and we’re excited to partner with ‘stache media to expand the brand’s coverage of this genre through this new mini-magazine,” says Lisa Ryan Howard, Publisher of Billboard.

The Billboard mini-magazine will be prominently featured in the music section at all Target retail stores nationwide, and are also available at Target.com/billboardcountry.  For more information visit Facebook.com/TheDirtRoad where fans also have a chance to win a $1,000 shopping spree at Target and other prizes.

ABOUT BILLBOARD:

Billboard is the world’s most influential music media brand reaching key executives and tastemakers in and around the music business through Billboard Magazine, Billboard.biz, Billboard Conferences,  Billboard Bulletin, and other targeted newsletters, and millions of music fans through Billboard.com and Billboard Events. The Billboard brand is built on its exclusive charts and unrivaled reporting on the latest news, issues and trends across all genres of music. Billboard receives hundreds of millions of brand impressions daily through many strategic relationships with major companies across various industries.  These relationships leverage Billboard’s brand recognition, proprietary chart data and information resources to develop products, live events and print, television, radio, digital and mobile platforms.  In addition to North America, Billboard operates businesses in Brazil, Greece, Japan, Korea and Russia.

Billboard is owned by Prometheus Global Media, a diversified company with leading assets in the media and entertainment arenas, including: Music (Billboard and its related conferences and events, including The Billboard Latin Music Awards), Entertainment (The Hollywood Reporter, Backstage, ShowEast, Cineasia, and CineEurope); and Advertising & Marketing (Adweek, Adweek Conferences and The CLIO Awards).

ABOUT ‘stache media:

‘stache media is a full service marketing agency specialized in music.  ‘stache media launched in 2009 as a stand-alone agency operating out of the NYC headquarters of RED, the award-winning division of Sony Music Entertainment. ‘stache media provides services in advertising & consumer research, online marketing/publicity, college lifestyle marketing, social media marketing, creative production and brand/partnership marketing.  ‘stache media has served a multitude of artists within the RED and Sony Music Entertainment fold.  Outside clients have included C3 Presents (Lollapalooza), Gatorade, Ketel One, McCann Erickson, Punk.com and Sony Electronics.

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