James M. Rink & RAC Clark Partner for the “Farmers Insurance Dance Y’all Experience With Special GuestLaura Bell Bundy: United We Dance”
Nashville, TN (June 3, 2013) — Esteemed producers James M. Rink and RAC Clark have joined forces to bring something brand new to the country music community to get one million people dancing on “Farmers Insurance Dance Y’all Experience with Special Guest Laura Bell Bundy: United We Dance,”
Dance Y’all Experience, the brainchild of Rink and Clark, is the first-ever dance crew in country music history to open for a major tour. The dance crew, which is choreographed by four-time World Country Dance Champion, Robert Royston, will perform on the Farmers Insurance Presents Rascal Flatts “LIVE & LOUD” Tour, dancing to well-known country hits.
The spirit of the Dance Y’all brand embodies Fun, Hope, People and Excellence. Providing an opportunity for people to let loose and have fun is what dance movements have always been about and the Dance Y’allExperience is no exception. How will they get one million people dancing? The dance crew will teach the audience a new dance in each Rascal Flatts tour market, the combined shows will have over 500,000 people dancing. Farmers Insurance and Dance Y’all will also be hosting radio and online contests featuring Laura Bell Bundy’s new song “Two Step,” which will serve as the theme song for the Dance Y’all Experience.Additionally, the @FarmersFans Zone tailgate party, complete with on-site dance contests, will be presented by Farmers Insurance and hosted by Dance Y’all.
Fans will be able to take part in the fun and dance before they enjoy some great live music! The combination of the @FarmersFans Zone tailgate party, the dances during the live show, and those participating in the radio on online contests will have over one million people dancing!
“Put simply, Dance Y’all is about having fun, spreading hope, and connecting people through Country Dance. Historically, dance movements in the country music world have come about when people are facing hard or uncertain times. We believe this is largely due to the ‘anyone-can-do-it,’ inviting nature of country dance, which gives people a fun, economical escape in a community of people that share the same values. We’re here to usher in the next movement and bring dancing back to Country fans in a bold new way,” says Rink.
Continuing his father’s (Dick Clark) legacy, RAC Clark brings his years of experience in the entertainment industry to inspire and establish the same dance craze in Country Music that his father initiated with Rock and Pop Music. RAC Clark himself is the longtime Executive Producer of the Academy of Country Music Awards Show as well as the recent CBS broadcast, ACM Presents: Tim McGraw’s Superstar Summer Nights. He is also the Executive Producer for the Blake Shelton-led concert benefiting Oklahoma tornado victims, Healing in the Heartland, which aired on NBC.
“I’m excited and honored for the opportunity to carry the torch of my father’s legacy of bringing popular dance to America. With American Bandstand, America’s youth had a “go to” place where they could hear the latest hit songs, learn the newest dance moves… even see their favorite dancer’s hairstyle or just escape from their troubles. Dance Y’all Experience follows in those footsteps with every Two-Step, Tush-Push and Boot-Scoot,” states RAC Clark.
Be the movement. Dance Y’all!