(Nashville, Tenn. – June 27, 2013) Checo Records recording artist CERRITO is garnering a new crowd of fans with his unique twist to traditional country music. Alternating between English and Spanish and shifting between the two languages, his “South of the Border Sound” is a blend of two of the most popular musical formats; Hispanic and Country.
The New Jersey born artist has been performing professionally since the ripe age of 16. A huge opportunity came to him in the 80’s after he moved to L.A., where he found that the Spanish native singer, Charo, was hosting auditions for her shows. He quickly brushed up on his Spanish and auditioned for the show and made it. He performed for three years with Charo, and shortly thereafter he began headlining his own performances.
The bilingual country star wowed crowds at the 2013 CMA Music Festival in Nashville at the Chevy Roadhouse Stage, where he performed his newest hit single, Hot Pepper Doll. During his set, CERRITO introduced ‘Hot Pepper Dolls’ from Switzerland who entertained the crowd with a line-dance that was crafted from a variety of different cultural musical influences, including Hispanic, German, Australian, Mexican, Japanese, Dutch, Chinese, French, American, South African, and Italian music.
CERRITO has been profiled in many publications and his latest album, CERRITO y Las Chicas de Country (CERRITO and The Girls of Country), is country music’s first bilingual collaboration project that has scored two number one singles in the New Music Weekly Country chart. His voice is known in over 15 countries, scoring him national chart presence. His unique combination of traditional country music with a Spanish flare has attracted a large array of country music fans across the globe. CERRITO is currently in the studio recording a new album, set for release in Spring 2014.
For more information, visit CERRITO’s website here.