Nashville, TN, June 9, 2014 – Zach and Colton Swon, Arista Nashville’s sibling duo The Swon Brothers, recently shot their debut video for their hit single, “Later On,” which spotlights the brothers’ charming and fun-loving personalities.
The Swon Brothers’ “Later On” music video is now live, following an exclusive 24-hour world premiere on People.com:
“We wanted our first video to mirror our lives and really show our fans who we are, both on and off the stage,” says Zach Swon. “And Colton and I believe we accomplished just that.”
Directed by Roman White, “Later On” showcases live performances from the Swons, as well as their bowling, corn hole, skeeball and bumper car expertise. Shot at various locations in Nashville, the clip reflects the duo’s “never a dull moment” lifestyle – at work and at play.
“Roman worked with us to develop a video treatment that completely fit our debut single – and gave us a chance to really be who we are naturally,” says Colton Swon.
About The Swon Brothers
Arista Nashville recording duo The Swon Brothers (Zach and Colton) are new and hot on the charts with their first single, “Later On,” which recently launched with the most opening-week radio adds of any debut single in the history of music publication Country Aircheck. The journey marks the beginning of an exciting new chapter in the history of the Swons, who have been performing professionally since childhood. Honored with the Rising Star award by the Oklahoma Music Hall of Fame, the Muskogee, OK, natives first hit the national radar charming fans with their incredible sibling harmonies and fun-loving personalities as finalists on “Team Blake” in Season 4 of NBC’s The Voice. The duo returned to the show in December 2013 for the live television performance debut of their new Arista Nashville single “Later On” and also appeared on NBC’s Today Show from Sochi, Russia this past January during the 2014 Winter Olympic Games. The brothers just completed recording their upcoming major-label debut album, helmed by producer Mark Bright (Carrie Underwood, Sara Evans), which will be released later this year. The duo was recently featured in PEOPLE Country’s “Sexiest Men” issue. Find them online at www.swonbrothers.com, Twitter, and on Facebook.