By Cynthia Enuton
Every author’s dream is to publish a book and have it fly off the shelves. Promotion gives your book wings to fly. With millions of books to choose from, how do I get people to pick my book ─ or even see my book? That seems to be a common question among authors.
I envision my websites as a tree trunk where all my treasures are waiting to be discovered. I try to keep my sites simple. Book covers are displayed with a short blurb and a buy button that takes you to Amazon.
Each social media outlet I use is a branch of my website (tree) that reaches out to people all over the world. Every promotion I do leads back to my website. I try to make my branches fun and creative. Something people can relate to, makes them smile and laugh. I’ve designed my tree branches to fit my writing genre which is the fantastical world of talking- dogs. Yes, my tree is colorful, magical, and a little nutty and so are my branches.
My first branch is Facebook, and the groups I subscribe to are filled with talking-dogs, dog photos, contests, and a lot of caring people with a love of dogs. My dogs are known as the 3 Goobers. They support dog related charities, auctions with donations of autographed books, as well as host their own dog photo contests where the winners win…you guessed it…signed books.
Other branches are, Twitter, Pinterest, and Instagram. I always carry a camera with me and post at least two pictures a day on these outlets followed by a link to my website. Remember, all things posted should lead back to your website.
Anything related to your writings that could branch off and lead back to your books is a form of promotion. I also sell art work of my books illustrations on a site called society6, www.society6.com/gooberella. They put my illustrations onto shirts, pillows, bed covers, rugs, shower curtains…basically just about anything. And once again, everything leads back to my main book website.
As far as sales go, Amazon is my biggest outlet. It allows me to share my books all over the world. They have many promotional options for authors. If used in conjunction with independently operated promotional sites, authors can gain good exposure.
And finally, book signings. I love going to schools to give book presentations. It’s fun talking to students about my books, writing techniques, the publishing process, and playing my talking dog videos. The kids love them. Book festivals and book store signings are more for author interaction rather than sales. Festivals usually charge a pricey booth-space fee, and bookstores take up to 50% or more of sales. But it’s always fun talking with customers and autographing books to them and their dogs.
Book promotions can be hard and tedious but with a little creativity and thinking outside the box it can be a fun adventure.
Cynthia grew up in Maryland and received a BA degree in Psychology from the University of Maryland (UMBC). She worked at a State facility for severe emotionally challenged adolescents for over 13 years. Cynthia currently resides in Jacksonville, Florida, as a children/YA author and travels with one of her Fur Angels, Augie Dog, to book signings of the Fur Angel Series.
The Fur Angel Series
Angel in a Fur Coat (first book in the series) begins in a faraway place where angels are trading their wings and halos for fur coats to be born on earth as dogs. First, they must learn what it means to be a dog, so they go to school. They learn about dog breeds and various dog jobs, and after graduation they get their fur coat and are born to find the person they were made for.
Now, as Fur Angels on earth, Legend of the Pink Toe explores the wonderful world of dogs through the eyes of one special little angel who bears the mark of a legend…a pink little toe.
The legend is unleashed in Wayward Angels when fifteen-year-old Rebecca is pulled into the fantastical world of Fur Angels by her roommate, eleven-year-old Tanisha, who believes in fairytales and Angel in a Fur Coat is her favorite book. Life isn’t easy for the students of Tikkun Olam, a facility for troubled kids also known as the crazy kids. But with the help of therapy, friendship, and a little therapy dog, Peanut, maybe a fairytale ending isn’t all that impossible.
Dolittleology dives deeper into the phenomena of human and animal communications. When fourteen-year-old Billy Cohen claims to talk with his Pug named Stimpy, he is admitted to the Tikkun Olam Institute. Once a psychiatric treatment facility for kids, but things aren’t what they appear to be. Billy discovers secrets hidden inside its walls and within the subconscious of his mind.